New campaign for the opti trade fair in Munich

bauendahl
Jan 15
1 min read

No filters. No AI. Just mirrors, light – and real people.

For the new motifs of the WE ARE OPTI campaign, we didn't look at a screen, but into the mirror. The striking kaleidoscope effect does not come from the digital world, but from a real object – built by art director Anja Maier. Made from mirrors, light and a great deal of sensitivity. Because just like optics, our industry thrives on precision, craftsmanship and personality. Every glance through this handmade kaleidoscope shows that behind every pattern there are people with attitude, ideas and style.

For several years now, I have been looking forward to our production for opti, the international trade fair for optics and design in Munich.

Time and again, I portray interesting personalities from the optical industry.

The agencies involved, GHM Gesellschaft für Handwerksmessen mbH and CUBE Kommunikationsagentur GmbH , make the production a real pleasure.

Here are our results for opti 2026

Many thanks to:

Jana Dujka