Capturing Beauty: The WE ARE OPTI Campaign
Updated: Aug 14
A Unique Perspective on Optics
No filters. No AI. Just mirrors, light – and real people.
For the new motifs of the WE ARE OPTI campaign, we didn’t look at a screen, but into the mirror. The striking kaleidoscope effect doesn’t come from the digital world. Instead, it’s crafted from a real object, built by art director Anja Maier. This creation, made from mirrors and light, reflects a great deal of sensitivity. Just like optics, our industry thrives on precision, craftsmanship, and personality. Every glance through this handmade kaleidoscope reveals that behind every pattern, there are people with attitude, ideas, and style.
Anticipation for the Production
For several years now, I have been eagerly looking forward to our production for opti, the international trade fair for optics and design in Munich. Time and again, I portray interesting personalities from the optical industry. It’s a journey filled with creativity and collaboration.
The agencies involved, GHM Gesellschaft für Handwerksmessen mbH and CUBE Kommunikationsagentur GmbH, make the production a real pleasure. Their dedication and professionalism shine through in every aspect of our work together.
The Results of Our Collaboration
Here are our results for opti 2026. I’m thrilled to share the fruits of our labour with you. The energy and creativity that flowed during this project were truly inspiring.
Acknowledgements
Many thanks to:
Editing and music were expertly handled by Yannik Kampmeyer.
Our Wonderful Models
Our wonderful models were:
The Art of Photography
Photography is more than just capturing an image. It’s about telling a story, evoking emotions, and creating lasting impressions. Each click of the shutter is a moment frozen in time. I strive to capture the essence of beauty, style, and personality in every shot.
The Importance of Collaboration
Working with talented individuals is key to creating stunning visuals. Each person brings their unique flair to the project. From the makeup artists to the models, everyone plays a vital role. This collaboration fuels creativity and results in breathtaking imagery.
Conclusion
As I reflect on the WE ARE OPTI campaign, I feel immense gratitude for everyone involved. The passion and dedication of the team made this project a success. I look forward to future collaborations and capturing more beautiful moments.
In the world of photography, it’s all about connection. I aim to connect with my subjects, to bring out their true selves. This is what makes my work fulfilling and exciting.
Let’s continue to create, inspire, and celebrate beauty together!
